Discovery Engine

Find the right accounts faster using signals that actually match your ICP.

Discovery Engine is your signal-intelligence layer - it maps the market, scores accounts, and surfaces in-market opportunities before your competitors even know they exist. Built for revenue teams who need more than lookalike lists.

The Problem with Traditional Account Discovery

Most teams burn cycles chasing lookalikes that never convert. They rely on static lists, outdated firmographics, and surface-level intent signals that tell you someone visited your website - not whether they are actually in-market or a good fit. The result? Wasted outreach, low conversion rates, and reps burning time on dead-end accounts.

  • × Static lists go stale in weeks - your ICP evolves but your targeting doesn't
  • × Generic intent signals create noise - website visits don't equal buying intent
  • × Manual research doesn't scale - reps spend 40% of their time researching instead of selling
  • × Missed opportunities - accounts slip through because you don't see the signals

How Discovery Engine Works

Discovery Engine pulls signals from 40+ data sources, scores accounts against your ICP vectors, and routes high-fit, in-market accounts to the right reps-automatically.

1

Signal Aggregation

We monitor hiring patterns, tech stack changes, funding announcements, contract renewals, awards, M&A activity, and public filings. Every signal is time-stamped and scored for relevance.

2

ICP Vector Matching

Each account is scored against your ICP dimensions (not just firmographics). We measure engagement history, product-market fit indicators, decision-maker access, and buying committee composition.

3

In-Market Scoring

Accounts get a composite score: ICP fit + signal strength + timing. High scores trigger automated routing to SDRs with context packets-no manual research required.

4

CRM Sync & Routing

Scored accounts flow into your CRM with reason codes, signal sources, and recommended next actions. Territory rules apply automatically.

Key Features

40+ Data Sources

Hiring, tech stack, funding, renewals, awards, social signals, public filings

ICP Vector Scoring

Multi-dimensional fit scoring that learns from closed/won deals

Signal Intelligence

Real-time alerts when accounts hit in-market thresholds

Auto-Routing

Territory-aware distribution with context packets for reps

Reason Codes

Transparent scoring-reps see WHY an account is prioritized

MEDDIC Integration

Discovery feeds into qualification frameworks automatically

Measurable Outcomes

6-8× faster pipeline velocity
Reps focus on accounts that actually convert
40% reduction in research time
Context packets eliminate manual account research
2.1× higher win rates
Better targeting = better conversion at every stage
-27% lower CAC
Smarter routing reduces wasted outreach spend

Real-World Use Cases

Enterprise SaaS Targeting Fortune 500

Challenge: Sales team wasted months chasing accounts that weren't ready to buy
Result: Discovery Engine identified 47 in-market accounts based on hiring + tech stack signals. 12 converted to pipeline in 90 days.

Mid-Market B2B Platform

Challenge: SDRs spent 40% of their time on manual account research
Result: Automated signal intelligence cut research time to <10%. SDRs focused on outreach, pipeline velocity increased 6×.

System Integration

Discovery Engine feeds into ICP Engine (for profile refinement), Outreach Engine (for sequencing), and Customer Health Engine (for expansion signals).

MEDDIC Qualification (Built into Discovery)

MEDDIC is a QUALIFICATION framework, not a sales methodology.

We score seven pillars: Metrics, Economic Buyer, Decision Criteria, Decision Process, Identify Pain, Champion, and Competition.

Scoring: Each pillar is rated 0–5. Total possible: 35 points. ONX normalises this to a 0–100 scale.

Output: MEDDIC scores flow directly into the ICP Engine to refine ideal customer signals, account tiering, and targeting precision.

Pillar What We Measure Score (0–5)
Metrics Quantifiable business impact the solution delivers
Economic Buyer Access to decision-maker with budget authority
Decision Criteria Formal requirements and evaluation criteria
Decision Process Steps, timeline, and stakeholders in buying journey
Identify Pain Severity and urgency of problem being solved
Champion Internal advocate actively selling for you
Competition Awareness of alternatives and competitive positioning

Note: Live calculator + CRM hooks coming soon.

Compliant by design - GDPR | CCPA | PECR | AI Transparency

Ready to Build This System?

Schedule a consultation to see how Discovery Engine fits into your GTM architecture.

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