Outreach Engine

Compliant, personalized outreach aligned to ICP segments.

Outreach Engine generates segment-specific messaging, sequences accounts through multi-channel cadences, and maintains full GDPR/CCPA compliance with audit trails built-in. No more one-size-fits-all blasts that create noise and legal risk.

Why Generic Outreach Fails (and Creates Risk)

Most outreach is either completely generic ("I saw your company...") or hyper-personalized but non-compliant. Teams blast thousands of emails without consent tracking, suppression hygiene, or audit trails-then wonder why response rates are <2% and compliance teams are nervous.

  • × Generic messaging gets ignored - "I saw your company" templates have <2% response rates
  • × Manual personalization doesn't scale - reps can't write 50 custom emails per day
  • × Compliance is an afterthought - no consent tracking, suppression lists, or audit trails
  • × No segmentation - Tier 1 and Tier 3 accounts get the same message

How Outreach Engine Works

Outreach Engine segments accounts by ICP tier, generates contextual messaging based on signals (hiring, tech stack, recent news), and sequences multi-channel cadences-all while maintaining GDPR, CCPA, and PECR compliance with built-in audit trails.

1

Segment-Based Messaging

Tier 1, 2, and 3 accounts get different messaging frameworks. High-fit accounts get executive-level positioning. Stretch accounts get educational nurture sequences.

2

Signal-Driven Personalization

Messages reference relevant signals: "Noticed you're hiring SDRs in London-here's how we help scale outbound..." Context without creepiness.

3

Multi-Channel Cadences

Email + LinkedIn + phone sequences tailored by persona and ICP tier. Automated follow-ups with decay logic (don't hammer prospects).

4

Compliance Guardrails

Consent tracking, suppression list hygiene, legitimate interest logs, and regional routing (GDPR vs CCPA rules). Full audit trail for every send.

Key Features

ICP Tier Segmentation

Different messaging for Tier 1 (best fit) vs Tier 3 (stretch) accounts

Signal-Based Personalization

Messages reference hiring, tech stack, funding, recent news

Multi-Channel Sequences

Email, LinkedIn, phone cadences with persona-based timing

GDPR/CCPA Compliance

Consent tracking, suppression hygiene, legitimate interest logs

Regional Routing

EU vs US vs UK compliance rules applied automatically

Audit Trails

Every send logged with consent basis, time, recipient, and message content

Measurable Outcomes

6-12% response rates
Segment-specific messaging vs 2% with generic blasts
Zero compliance violations
GDPR, CCPA, PECR guardrails built-in
4× faster ramp for new SDRs
Automated sequences mean less training time
-40% reduction in outreach errors
Automated compliance checks prevent mistakes

Real-World Use Cases

UK-Based SaaS with EU + US Customers

Challenge: Compliance team blocked outreach campaigns due to GDPR risk-no consent tracking or audit trails
Result: Outreach Engine added consent logs, regional routing, and suppression hygiene. Compliance approved, campaigns launched.

B2B Company with 3 Buyer Personas

Challenge: Generic messaging didn't resonate-response rates were <2%
Result: Persona-based cadences (CRO vs VP Sales vs RevOps) increased response rates to 9%.

System Integration

Outreach Engine receives ICP tier data from ICP Engine, account signals from Discovery, and engagement feedback from Customer Health. It sends performance data to Feedback Engine.

Compliant by design - GDPR | CCPA | PECR | AI Transparency

Ready to Build This System?

Schedule a consultation to see how Outreach Engine fits into your GTM architecture.

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